GM launches new Chinese brand to sell affordable passenger cars
GM’s mini-commercial vehicle joint venture with SAIC and Wuling Motors announced today that it is set to launch the Baojun brand, the passenger cars of which are set to be built and sold in China. The car is being created to address the mounting demand for affordable passenger cars in the emerging Chinese markets. The car was developed in conjunction with SAIC’s at the Pan Asia Technical Automotive Center in Shanghai.
“The introduction of Baojun is part of GM”s multi-brand strategy in China,” said Kevin Wale, President and Managing Director of the GM China Group. “Baojun will complement our other brands sold in China including our fastest-growing mainstream nameplate, Chevrolet. It will enable us to better address the increasingly segmented Chinese vehicle market.”
Chinese officials are enthusiastic about the partnership, as well as the opportunities to be capitalized in the new market. According to Chen Hong, President of SAIC Motor, “Baojun will become another good example of successful partnership. By combining the best resources that SAIC, GM and SGMW have to offer, we will ensure an outstanding ownership experience for a greater number of consumers.”
– By: Stephen Calogera