General Motors today launched the 2011 Buick Regal marketing campaign, which will run throughout July using both unconventional and traditional outlets to introduce Regal to a new consumer audience.
“The first of the Regal television commercials will allow consumers to discover the all-new Regal sports sedan”s German inspired engineering and performance,” said Craig Bierley, Buick advertising director. “The subsequent television spots and the advertising campaign will present the Regal in a range of mediums that will allow consumers the ability to draw their own conclusions on the vehicle.”
The first TV spot, called “Autobahn” shows off the Regal”s design, engineering and performance, and features the voice of Kevin Bacon. There will also be a major emphasis on digital, social and mobile activities, including an MSN homepage take over on July 14 and sponsoring the Wall Street journal iPad app. The campaign continues the “New Class of World Class” theme initiated with the LaCrosse launch last year.
Check it out after the jump.
Refresher: The 2011 Buick Regal is be available in two options including a 182-hp 2.4L 4-cylinder and a 220-hp 2.4L 4-cylinder turbocharged. Estimated fuel-economy for the non-turbocharged model comes in at 20/30 mpg (city/highway). The 2011 Regal will be built in Russelsheim, Germany, giving it the handling and dynamics of a premium European sport sedan. Prices start at $26,995 for the CXL trim.
2011 Buick Regal Print ads:
Video: 2011 Buick Regal “Autobahn” Commercial:
2011 Buick Regal:
– By: Omar Rana