Nissan Juke sales hit close to 11,000 units in Japan during first month

2011 Nissan Juke

Nissan announced today that domestic orders for the new Nissan Juke crossover have greatly exceeded the company’s expectations. The Juke was introduced to the Japanese market exactly a month ago from today and has book 10,943 orders to date. That’s more than eight times greater than the company’s monthly sales target of 1,300.

“With JUKE, Nissan ushers in a new genre of vehicles, the compact sports crossover. It combines the agility of a compact sports car with the security and toughness of an SUV,” Nissan said in a statement. “JUKE has attracted a wide range of customers with its high environmental performance that complies with the tax exemption for environmentally friendly vehicles, as well as for its affordable price range.”

The 2011 Nissan Juke will arrive in U.S. showrooms later this fall with prices starting under $20,000. Power will come from a 1.6L direct-injection 4-cylinder turbo making 180-hp / 170 lb-ft of torque.

2011 Nissan Juke:

Following is a snapshot of the initial JUKE orders:

Model Grade:
15RX 97%
15RS 3%

Buyer Age and Sex:
Male Female
Under 29 11% 4%
30 – 39 15% 6%
40 – 49 14% 5%
50 – 59 19% 4%
Over 60 19% 2%

Exterior Color
Radiant Red 29%
Sapphire Black 22%
White Pearl 15%
Dark Metal Gray 15%
Diamond Silver 10%
Meteorite Brown 9%
Pacific Blue 2%

Interior Color
Red 59%
Black 41%
* Interior color for 15RX
15RS interior color is Black only

– By: Omar Rana