Opel boss promises to repair damaged image in Germany

David N. Reilly, President, GM Europe and CEO, Opel GmbH

Currently, statistics show that 12.8 percent of the 41.74 million cars registered in Germany are Opels and the brand has a 7.4 percent market share of Germany’s 1.18 million new-car sales after the first 5 months of 2010. Well, Opel/Vauxhall and GM Europe President Nick Reilly isn’t happy with those figures.

Reilly says that Opel will work harder and cleverly to win back buyers in its home market.

“We need to rebuild the image in Germany,” Reilly said. “We will need to do something significant to get the confidence back.”

Besides adding new and more attractive models, Opel is considering a “loyalty bonus.” The program will give millions of current Opel owners in Germany an incentive to trade in their old model for a new one.

– By: Stephen Calogera

Source: Automotive News (Subscription Required)