Ever since GM’s new U.S. marketing chief Joel Ewanick joined the company, he’s been making some major changes to the company’s take on advertising. We guess GM has a lot of trust in Ewanick due to his recent experience at Nissan and years at Hyundai Motor Co.
Ewanick’s latest change makes Fallon as its new creative agency for Cadillac. The Cadillac account has been handled by Bartle Bogle Hegarty (BBH) since January.
“Cadillac products today compete head-to-head with the best in the world. Fallon”s deep, 17 year experience with other luxury automotive brands like Porsche and BMW makes them a perfect fit for our flagship brand,” said Joel Ewanick, vice president, U.S. Marketing.
“We look forward to working with Fallon to illuminate Cadillac as the new ‘Standard of the World,”” said Don Butler, vice president, Cadillac Marketing.
– By: Omar Rana