Those awaiting a BMW 5-Series will have to wait, as the german automaker has sold out of the vehicle worldwide.
“The 5-Series is at the core of the BMW brand and we knew it was going to be a very strong vehicle for us,” Ian Robertson, BMW”s sales chief, said today in an interview at an industry conference in Bilbao, Spain. “In the U.S., where it”s doing very well, it could come to between 15 percent and 17 percent of our business as we ramp up.”
The new 5-Series starts at $44,550 in the U.S., and went on sale here in late March. BMW’s flagship model competes with the Mercedes E-Class and and Audi A6. Audi hopes to overtake BMW by 2015.
BMW plans to increase profitability through greater parts-sharing between vehicles as Mercedes and Audi take aim at the Frankfurt automaker. The new 5-Series shares as much as 70% of its technology with the top-of-the-line 7-Series, which starts at $70,150. The manufacturer looks to take advantage of increasing momentum within the luxury segment to increase units moved.
Refresher: The 2011 BMW 5-Series is currently available in the U.S. with just two variants including the 535i and the 550i. The 2011 BMW 535i, which starts at $50,475, is powered by 3.0L twin-scroll turbocharged inline that makes 300-hp and 300 lb-ft. The 2011 BMW 550i, which starts at $60,575, is powered by a 4.4L twin-turbo V8 making 400-hp. Both models are available with a choice of a 6-speed manual transmission, BMW”s new 8-speed automatic transmission or new Sport Automatic 8-speed. The 2011 BMW 528i carries a starting MSRP of $45,425 and will join the lineup in July. Power for the 2011 528i comes from 3.0L inline-6 making 240-hp and a peak torque of 230 lb-ft.
2011 BMW 5-Series:
– By: Stephen Calogera