Victor Muller, CEO of Spyker Cars NV, the new owner of Swedish car manufacturer Saab, has said that he expects U.S. sales of the Swedish car brand to double in 2010 with the rolling out of the 9-5 sedan this year.
Muller noted that the brand now has more stability and that customers have more access to financing since Spyker’s takeover of the brand from GM earlier this year. Saab was scheduled to meet its fate and be wound down until Spyker was able to come in with the $400 million purchase it took to breathe new life into the feeble brand.
GM had been criticized for diluting the brand’s uniqueness; Saab was once a technologically advanced luxury brand, and Muller plans on returning to those roots. With an U.S. sales peak in 2001 of 41,000 units, Saab sales hit a U.S. low last year of 8,600 units.
– By: Stephen Calogera
Source: The Detroit News