Consumer Reports says Dodge’s all-American FIFA World Cup ad is misleading

Dodge Challenger Freedom Commercial

A couple days ago we showed you Chrysler’s ad for the 2010 FIFA World Cup titled “Freedom,” which was created in honor of the match between USA and England. The ad depicts George Washington driving back the British in a 2010 Dodge Challenger, portraying the image that American pretty much kick serious ass.

Then the ad finishes with a voice-over saying: “There’s a couple of things that America got right: Cars and freedom.”

Consumer Reports points out that Chrysler got one thing wrong:

“The flag-waving implication is that the Challenger is American. It is as American as a Mercedes-Benz-sourced LX platform car produced in Brampton, Ontario, Canada, by a company with 10-percent Canadian government and 20-percent Italian corporate ownership.”

While that may be true, we don’t think it’s that big of a deal.

– By: Stephen Calogera

Source: Consumer Reports