Spurred by strong incentives, Toyota’s luxury Lexus brand reported a 31 percent increase in May sales, helping it widen its lead over Mercedes-Benz and BMW.
Lexus’ 31 percent increase came with a total of 22,216 vehicles sold in May, bringing its year-to-date total to 90,098 vehicles – up 23 percent from the same period last year.
Mercedes-Benz sales were up 23 percent in May to 18,548. The Daimler AG brand is up 22 percent for the year so far to 85,405. BMW sales were down 3 percent for the month to 17,859.
Overall, luxury sales were down in the U.S. market as other brands including Porsche and Lincoln also declined, said Jessica Caldwell, senior analyst with Edmunds.com. “We expected Lexus to have a strong month because of its incentive programs,” Caldwell said. “The ES and IS both did well. Those buyers are a little more price sensitive.”
– Stephen Calogera