After announcing the demise of Mercury yesterday, Ford said it will work closely with Mercury dealers and customers during the transition, including providing existing Mercury owners with continued access to parts and service support at Ford and Lincoln dealers and by honoring current warranties, including Ford”s Extended Service Plans.
“We are 100 percent committed to supporting Mercury owners through Ford and Lincoln dealerships and working hard to keep them as valued customers in the future,” said Mark Fields, Ford”s president of The Americas. “At the same time, we will work closely with our dealers to phase out Mercury franchises and continue to build a healthy, growing Lincoln with strong new products and a profitable dealer network that delivers a world-class customer experience.”
Ford said that it has already notified Mercury dealers and has provided them details of a financial package that includes payment in exchange for resigning the franchise. Dealers will continue to sell Mercury vehicles with special offers until the Dearborn automaker gets rid of the remaining inventory.
Mercury will end production in the fourth-quarter of 2010.
“We are taking decisive action and moving into the future with the right plan to deliver profitable growth for all stakeholders,” Fields said. “These moves position us to continue building momentum through strong brands, great products and an unwavering focus on the customer.”
– By: Omar Rana