Study: Americans still love their SUVs… just not the big ones

2010 Toyota Highlander

Though a volatile gas market has steered consumers away from gas-guzzling SUVs, we still haven”t lost our taste for utility vehicles, according to the latest analysis by J.D. Power and Associates. A market flooded with models, and the resulting pricing competition is what lies at the core of SUVs retaining their popularity.

Over the period from April 1 thru May 19, SUVs moved off of lots faster than any other type of vehicle. Despite its recent publicity woes, Toyota lead the way with four fast-moving SUV”s – the RAV4, Highlander, 4Runner, and Lexus LX. These cars were on lots an average of 13 , 14, 16, and 15 days, respectively. While Detroit automakers once pioneered the SUV segment, the only one domestic, Chevrolet Equinox (15 days), was on the Power Information Network list of 10 fastest sellers.

Seven crossovers and three traditional SUVs comprised the 10 fastest moving vehicles over the period that J.D. Power conducted its study.

– By: Stephen Calogera

Source: USAToday