The Apple iPad is taking over the world, okay we’re just kidding. However, soon it will be taking over Mercedes-Benz dealerships. The automaker will be putting iPads in 40 of its dealerships with the company’s MB Advantage application that will allow dealers to answer a customer’s financial questions and kick off the purchasing process.
“We wanted to bring the mobile revolution into the dealership,” Andreas Hinrichs, vice president of marketing, told The Wall Street Journal. “The iPad is consumer centric but there is a business side to it as well.”
Using the MB Advantage app, the sales staff will be able to start the loan application right from the iPad. Mercedes-Benz says that employees may also use the iPad to help customers return a leased vehicle by entering the condition of the car.
Hey, it beats sitting in a boring chair and desk.
– By: Kap Shah