A key reason why Chrysler added a second shift at its Jefferson North Assembly Plant was because dealer orders for the redesigned 2011 Jeep Grand Cherokee have exceeded expectations by about a third.
“Initial orders are 30-40 percent higher than initial expectations,” Jeep brand CEO Michael Manley said on the sidelines at the ceremony. However, the Auburn Hills automaker refused to say what their volume expectations were for the vehicle.
At the launch of the 2011 Jeep Grand Cherokee production on Friday, Marchionne said a total of 1,080 employees will staff the second shift with nearly all new hires.
Chrysler sold a total of 50,328 Jeep Grand Cherokees in 2009, down 32 percent from 2008. The vehicle’s sales peaked at 300,031 in 1999.
Refresher: The 2011 Jeep Grand Cherokee will go on sale next month and will be available 3 models: Laredo, Limited and Overland. The 2011 Jeep Grand Cherokee Laredo 4Ã—2 model starts at $30,995, while the 4Ã—4 Grand Cherokee Laredo model starts at $32,995. Prices for the 2011 Grand Cherokee Limited 4Ã—4 start at $39,995, while the Overland 4Ã—4 model start at $42,995. All models will be powered by a 3.6L Pentastar V6 unit making 290-hp delivering up to 23 mpg and over 500 miles on one tank of gas. Optional features include a 360-hp 5.7L V8 and a Trailer Tow Group.
2011 Jeep Grand Cherokee:
– By: Omar Rana
Source: Automotive News (Subscription Required)