Earlier this month, General Motors announced that Joel Ewanick will replace Susan Docherty as vice president, U.S. Marketing, effective today. Well, May 24 is here and Susan Docherty has been given new responsibilities at the Detroit automaker and has been appointed GM’s Vice President, International Operations Sales, Marketing and Aftersales.
Starting June 1, Docherty will report to Tim Lee, president, GM International Operations (GMIO).
“Growth in China and other emerging markets is important to the company”s future,” said GM Chairman and CEO, Ed Whitacre. “We are counting on Susan to make a significant contribution and I am glad to have her running this critical part of our business.”
If you take a look at the statistics, the job is pretty demanding. GM sells almost 50 percent of all new vehicles within GMIO (General Motors International Operations), which is made up of more than 90 markets including Asia Pacific, Latin America, Africa, the Middle East, Russia and the Commonwealth of Independent States (CIS). Most of the GMIO countries are considered emerging markets and are an engine of GMIO growth over the next decade.
Docherty will be responsible to coordinate sales, marketing and aftersales in GM”s Asia Pacific, Latin America, Africa, the Middle East, Russia and CIS operations. She will have responsibility for market performance, improving the opinion and consideration of Chevrolet, Buick, GMC, Holden and Cadillac brands to drive consumer demand for GM vehicles.
Docherty will be replacing Don Johnson, whose new position will be announced soon.
Keep the reshuffling going.
– By: Omar Rana