BMW says it messed up by launching the 550i Gran Turismo first in the U.S.

2011 BMW 5-Series Gran Turismo

BMW executives admit they were wrong with the model mix on the new 2011 BMW 5-Series Gran Turismo, which has been bringing in some sluggish sales figures. As of right now, BMW is only selling the 2011 550i Gran Turismo with rear-wheel-drive and its 4.4L twin-turbo V8.

“The V8 was probably not the right car to launch it with,” Rich Brekus, BMW’s general manager of sales for North America said at a recent press event.

BMW’s North American boss Jim O’Donnell recently told Automotive News that the new 5-Series Gran Turismo is ahead of the budget globally but is running 20 percent behind budget in North America. The 2011 BMW 550i Gran Turismo starts at $64,725.

However, since the launch of the BMW 5-Series Gran Turismo, BMW has sold a total of 1,143 units, outperforming the 5-Series station wagon last year. Starting June, BMW will offer an all-wheel-drive version followed by a 6-cylinder version in September.

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2010 BMW 5-Series Gran Turismo:

2010 BMW 5-Series Gran Turismo 2010 BMW 5-Series Gran Turismo 2010 BMW 5-Series Gran Turismo 2010 BMW 5-Series Gran Turismo

– By: Omar Rana

Source: AutoWeek