As Ram and Dodge travel down a different road, the Ram brand will move forward keeping the old ram’s horn logo while Dodge vehicles will simply get a logo saying “Dodge.”
Hoping to keep its sporty/youth oriented niche without the Ram pickups, Dodge CEO Ralph Gilles adopted the two red slashes of Chrysler’s SRT performance brand.
“It signifies our sporty character,” Gilles said. Most SRTs are Dodges.”
While the red slashes will appear on signs, advertising materials and owner’s manuals, the Dodge name will stand by itself in the new script without the two red slashes.
The first vehicle to sport the new Dodge logo will be the 2011 Charger and an upcoming 7-seat crossover that will replace the Dodge Durango.
– By: Omar Rana
Source: Automotive News (Subscription Required)