Those who were eagerly awaiting the American launch of India”s Mahindra small diesel pickup truck will have to continue to wait; the date has been pushed back yet again from this spring to December of 2010.
Pawan Goenka, company president of automotive operations, reaffirmed that the TR20 and TR40 have completed all federal testing requirements, but are awaiting EPA certification before they can be sold in the U.S. This postponement represents the fourth anticipated launch date.
Goenka aims to capture between 5% and 7% of the U.S. small truck market by the end of the first year, and is still looking to partner with a company to manufacture its trucks domestically by the end of 2011. Starting MSRP for the trucks is expected to be around $22,000.
– By: Stephen Calogera