Ford kicks of production of 2011 Fiesta for North America

2011 Ford Fiesta

FoMoCo today is celebrating the start of production of the new 2011 Ford Fiesta at its Cuautitlán Stamping and Assembly Plant (CSAP), which has been transformed from a truck plant to a car plant producing the hatchback for North American customers.

The plant will produce two versions of this new vehicle, a four-door sedan and a five-door hatchback, for Ford customers in the United States, Canada and Mexico.

“Our investment in Cuautitlán brings “˜ONE Ford” global vehicles to life in North America and allows more customers to experience even more of our high-quality, fuel-efficient vehicles,” said Jim Farley, Ford”s group vice president of Canada, Mexico and South America operations and Global Marketing. “Small cars are the fastest-growing product segment around the world, and Ford is answering the call with fun-to-drive new cars such as Fiesta, Fusion and the new Focus that is coming soon.”

Ford transformed its Cuautitlán facility from a truck-producing plant, creating 2,000 direct jobs and at least 6,000 indirect jobs.

Refresher: The 2011 Ford Fiesta is powered by a 1.6L DOHC 4-cylinder engine making 119-hp with a peak torque of 109 lb-ft. It is estimated to deliver best-in-class highway fuel-economy of 40 mpg. Pricing for the 2011 Ford Fiesta starts at $13,320.

2011 Ford Fiesta:

2011 Ford Fiesta 2011 Ford Fiesta 2011 Ford Fiesta 2011 Ford Fiesta

– By: Kap Shah