Chrysler CEO Sergio Marchionne has announced that the company could role out Fiat-based compacts ahead of the originally expected date of 2012. The U.S. market could expect to see the vehicles as early as Q4 of 2011.
“We’ve run extensive clinics on the first vehicles. We’re 98 percent there on styling,” he said. “My expectation today is we’ll be able to get this car into the market Q4 2011. We continue to work pretty aggressively on timing.”
Chrysler currently has a serious lack of compact offerings, and this move is expected to fill that void. The company also plans to redesign its midsize-sedans; the Chrysler Sebring and Dodge Avenger. Interior quality and design has been vigorously addressed on those vehicles, as well as the Jeep Wrangler and Grand Cherokee.
The new vehicles are expected to hit dealerships in June, and will be introduced with an extensive marketing campaign, Marchionne said.
– By: Stephen Calogera
Source: Automotive News (Subscription Required)