2010 Buick LaCrosse has best retail month since launch, 42% buyers coming from non-GM makes

2010 Buick LaCrosse

General Motors said today that the all-new 2010 Buick LaCrosse continues to be a huge success for the brand and one of the driving forces behind its seventh consecutive year-over-year sales increases. The new LaCrosse had its best retail month since launch in April.

The LaCrosse posted 4,722 retail sales for the month, which is a 237 percent increase from the same month last year and a 153 percent increase for the calendar-year-to-date. Consumers have purchased nearly 27,000 LaCrosse models since it was launched in the summer of 2009, GM said.

The Detroit automaker said that it has added a third shift to the Fairfax Assembly facility in Kansas to keep up with the demand for the 2011 LaCrosse.

“We are pleased to see that the LaCrosse had its best retail sales month in April and the vehicle continues to sell three times faster than the model it replaced,” said Roger McCormack, Buick marketing director. “The demand for the LaCrosse is showing no signs of slowing down, and proves that buyers are searching for a premium vehicle without the premium price.”

GM said that nearly 42 percent of LaCrosse buyers are trading in their non-GM makes for the new sedan. It said that 22 percent of the 42 percent are trading from an import brand.

Click here to read our review on the 2010 Buick LaCrosse.

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– By: Omar Rana