Honda has been seeing a strong demand for its light trucks including the CR-V, Odyssey, Pilot, and Ridgeline.
“That seems to be growing for us and the industry. Demand seems to be stronger than the car side.” said Honda’s Executive VP John Mendel. Honda and Acura combined, posted a 33% gain in April when compared to April of 2009 in U.S. truck sales.
Total U.S. light-truck sales rose 24% in April, compared to 20% for all U.S. vehicles. Inventories have also been going down for both Honda and the industry as a whole. Having averaged a 47-day truck inventory as of March 1, Honda’s inventory has fallen to just 42-days as of April 1.
Despite Toyota’s incentive crazed ways as of late, Mendel said that Honda has a reputation for using minimal incentives, and that will continue. Don’t expect to see any 0 percent or cash back offers from Honda anytime soon.
2010 Honda Accord Crosstour:
– By: Stephen Calogera
Source: Automotive News (Subscription Required)