Attracting customers with smell: Maybach offers built-in perfume spritzer

While we’re not sure (and we don’t think Daimler is either) whether or not Maybach will stick around, Mercedes-Benz’s luxury brand did unveil a new facelift at the 2010 Beijing Motor Show last week.

The much needed facelift comes as Maybach desperately needs to boost sales. According to Autodata, Maybach sold only seven cars in the U.S. last month, down from 15 units the same month a year ago.

But what is Maybach doing to attract new customers? Offering things like 19-inch video screen, an overview camera for rear passengers and on board WI-FI.

However, one feature that really sticks out is a built-in perfume spritzer. So if you want your car to smell like roses every time you step in – you can get it. Maybach says that the perfume smell is of “an extremely high-quality flacon perfume atomizer available on request.”

2011 Maybach 57/62:

– By: Kap Shah

Source: DriveOn