According to dealers and others familiar with the company’s product plan, Chrysler’s next-generation Sebring mid-size sedan will now be called Nassau.
A Chrysler spokesman declined to comment when asked about the Nassau name, reports Free Press.
The new name is seen as a move by Chrysler to re-establish credibility in the high-volume midsize car segment after the Sebring, which was criticized for its cheap interior and poor quality.
The Nassau name was used on a Chrysler concept car that was shown at the 2007 Detroit Auto Show but the car will not look like that study, said Jim Hall, a consultant whose firm, 2953 Analytics, advises automakers on future vehicles.
“Chrysler bought the Nassau name when they came out with the concept so it makes sense they would use it,” Hall said.
– By: Omar Rana
Source: Free Press