Mazda announced today that it is counting heavily on U.S. growth to kick off an ambitious 5-year business plan to boost sales by 43 percent to 1.7 million vehicles worldwide. The strategy was unveiled by President Takashi Yamanouchi today and calls for nearly doubling U.S. sales to 400,000 units in the fiscal year ending March 31, 2016.
Yamanouchi said that he will try to win additional sales by breaking into new segments with models like the Madzda2, which will debut this summer. He said that Mazda also plans to strengthen its U.S. dealer base by picking strategic regions and concentrating resources there.
The Japanese brand sold 210,000 vehicles in the U.S. in the fiscal year that ended March 31, 2010 and aims to boost volume by 19 percent to 250,000 units in the current fiscal year.
Yamanouchi said that the goal to 400,000 units by 2016 will be achieved by existing production capacity.
– By: Omar Rana
Source: Automotive News (Subscription Required)