BMW and Audi are two luxury automakers that have always enjoyed taking shots at each other in their advertisements. In its latest offensive, BMW put up a huge billboard directly above the Audi of Hong Kong dealership. The automaker put up a massive advertisement for the new 5-Series titled “Who knew efficiency could be so beautiful.”
The ad almost completely displaces the Audi dealership from view.
We’re looking forward to Audi’s comeback – once they figure out who allowed BMW to throw this massive artwork on their dealership.
Previous BMW/Audi ad wars include:
- Videos: Audi”s “˜Friendly Competition” and “˜Spell” ads take a shot at competitors.
- Video: BMW teaches Audi efficiency and dynamics in latest Joy commercial.
- Video: BMW”s Jump for Joy Part 2 commercial takes a shot at Audi.
BMW’s massive 5-Series billboard over Audi of Hong Kong dealership:
– By: Omar Rana