Chrysler Group is anticipating year-over-year sales for April to be up 20% this year, according to company spokesperson Kathy Graham.
Such a gain would mark the second time the manufacturer saw such an increase in 28 months, after having realized a 1% gain for February. Through cost cutting maneuvers and the introduction of the Dodge Ram Heavy Duty pickup truck, Chrysler has been able to show an operating profit for Q1 2010 of $143 million. Their sales figures are also up from Q4 last year, having moved 318,00 units and increasing that figure to 334,000 for Q1.
Optimistic that the fallout from the bankruptcy is over, Chrysler officials are really enthused about products rolling out, especially the all-new 2011 Jeep Grand Cherokee, set to hit showroom floors this July. New products seems to be the cornerstone upon which Chrysler”s comeback strategy is built, and dealers seem to be just as enthusiastic about that as company officials.
– By: Steve Calogera
Source: Automotive News (Subscription Required)