General Motors’ has announced that it is cutting ties with long-time ad agency Campbell-Ewald, a Detroit-based ad agency that has worked for the automaker since 1919. Over the 91 years, Campbell-Ewald has created ad campaigns including “Like a Rock” and “An American Revolution,” which Chevy decided to drop in February.
“We thank Campbell-Ewald for their many years of dedicated and loyal service on the Chevrolet brand and for the[ir] many campaigns,” Jim Campbell, U.S. vice president of Chevrolet marketing, said in a prepared statement.
Starting December 2009, Chevrolet divided ad contracts between Campbell-Ewald and Publicis Worldwide, a Paris-based agency. Campbell said the remaining marketing business will be transitioned over the next few months to Publicis (we’re not sure how “American” that will be).
You can check out the great commercial that started the “An American Revolution” campaign that was directed by Michael Bay after the jump.
– By: Stephen Calogera