It was reported earlier this month that Audi’s global quarterly new-car sales passed that of Mercedes-Benz for the first time ever. Audi outsold Mercedes-Benz 264,100 to 248,500 during the first three months of 2010 and reported that quarterly sales hit a new record of 25.9 percent above the same period last year.
Audi, which has been enjoying two decades of dominance in China, will face some competition from Mercedes-Benz and BMW in the world’s largest auto market.
Both BMW and Mercedes-Benz will roll out a range of new models at the 2010 Beijing Motor Show specifically for the Chinese market as they seek to steal market share from Audi.
Audi’s market share has dropped more than 20 percent in the last six years in China.
– By: Stephen Calogera
Source: Automotive News (Subscription Required)