BMW confirms Megacity vehicle will launch in 2013 under a sub-brand

BMW Group announced today that it will be bringing its first series-production electric-drive model to the market with the launch of its Megacity Vehicle in 2013.

“With this innovative vehicle, designed from the ground up, we will be creating new benchmarks for electric mobility from 2013 on,” said Norbert Reithofer, Chairman of the Board of Management of BMW AG. “Our Megacity Vehicle will be significantly lighter than conventional cars and, in terms of sustainability, will set a new standard across the entire value-added chain.”

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The Megacity Vehicle will be a zero-emission urban vehicle for the world’s metropolitan areas and is currently being developed as a part of Project i and will be available under a sub-brand of BMW.

BMW said that when producing the Megacity Vehicle it focused a lot of its attention on the choice of materials used to produce the electric-car since weight plays a pivotal role in the range achievable by electrically driven vehicles. The ultra-light yet high-strength composite CFRP (carbon fiber-reinforced plastic) plays a significant part in the materials mix, BMW said.

“This vehicle will radically alter the motor industry as we know it. The BMW Group is currently the only company that will be launching a volume-production vehicle on the market that features carbon fibre-reinforced material,” explained Reithofer. “We were among the first manufacturers to pick up on the trend towards electric mobility and to act accordingly. More and more people around the globe are very keen on electric driving. Research shows, moreover, that more than half of the population around the world already live in conurbations.”

– By: Omar Rana