The new Ford Fiesta has become Europe’s best-selling car in March and for the first-quarter of 2010, according to latest figures from the world’s leading provider of automotive data and intelligence, JATO Dynamics.
According to the figures by JATO, Ford sold 68,630 Fiestas in March, a 25.8 percent increase from March 2009, and almost 11,800 units ahead of its nearest rival, the Volkswagen Golf. In the first quarter of 2010, JATO says that Ford sold 140,496 Fiestas ““ over 5,400 units ahead of the Golf.
“Fiesta simply outpaced VW Golf, with its move to pole position particularly due to its strong March sales in the UK (+14.7%) and Italy (+87%) where 57% of all Fiestas sold (11,251) were LPG-powered,” said JATO Dynamics.
“We’re very proud of the latest-generation Ford Fiesta, and our customers love it,” said ngvar Sviggum, Ford of Europe’s Vice President for Marketing, Sales and Service. “Since it first went on sale 18 months ago, over 750,000 have been sold to customers around the world – this would be an outstanding achievement any time, but even more so given the unprecedented economic situation. And with the launch now underway in North America, I believe the Fiesta will continue to go from strength-to-strength.”
Refresher: The 2011 Ford Fiesta is powered by a 1.6L DOHC 4-cylinder engine making 119-hp with a peak torque of 109 lb-ft. It is estimated to deliver best-in-class highway fuel economy of 40 mpg. Pricing for the 2011 Ford Fiesta starts at $13,320.
2011 Ford Fiesta:
– By: Omar Rana