2010 Kia Forte gets IIHS Top Safety Pick

Following the 2010 Kia Soul and the 2010 Hyundai Sonata, the 2010 Kia Forte is the third model from Hyundai/Kia to earn the Institute’s top safety designation for 2010. To win, vehicles must earn the top rating of good for front, side, rollover, and rear impact protection and have electronic stability control (ESC), which is standard on the Forte.

“The Kia brand is growing rapidly in the U.S. thanks to new vehicles such as the Forte that embody our core philosophies of quality, value, style and safety,” said Michael Sprague, vice president, marketing of Kia Motors America (KMA). “Forte offers buyers a youthful and dynamically styled vehicle with an impressive array of standard safety features, and being honored as an IIHS “˜Top Safety Pick” award winner furthers its position as a top contender in its segment and a vehicle that offers consumers the entire package.”

The 2010 Kia Forte is now available at Kia dealers in three trims including LX, EX and SX. Prices for the Kia Forte LX sedan starts at $13,695, while the EX and SX start at $15,995 and $17,945 respectively.

Follow the jump for the press release.

2010 Kia Forte:

Press Release:

New for 2010 Compact Sedan Wins Highest Award from IIHS

– Forte receives top ratings for front, side, rollover, and rear impact protection
– Compact sedan is third vehicle in company history to be named “Top Safety Pick”

IRVINE, Calif., April 20, 2010 ““ Following in the footsteps of the 2010 Soul urban passenger vehicle, the 2010 Kia Forte compact sedan has been recognized by the Insurance Institute for Highway Safety (IIHS) with a 2010 “Top Safety Pick” award in the Small Car category. The new Forte, which replaced Kia”s popular Spectra model, received the organization”s top honor by earning “Good” ratings ““ the highest achievable ““ in frontal, side, rear and rollover impact crash safety tests. The Sedona minivan was chosen as a “Top Safety Pick” shortly after its launch in 2006.

Ratings from the Institute are based on results from frontal, side and rear impact crash tests, and for the first time a good performance in a roof strength test to measure protection in a rollover also was required to win. Each vehicle”s overall evaluation was based on various measurements specific to each crash angle, and overall impact on crash test dummies inside the vehicle at the time of collision. All vehicles must have electronic stability control available to be eligible.

Available in three trims, LX, EX and SX, pricing for the Forte sedan starts at $13,695 for the LX trim, while the EX begins at $15,995 and the SX starts at $17,4951. In addition to competitive pricing, Forte also showcases a class-leading combination of standard safety features with active front headrests, advanced two-stage airbags, front seat-mounted and side curtain airbags, four-wheel disc brakes with an antilock brake system (ABS), brake assist (BAS), electronic brake-force distribution (EBD), electronic stability control (ESC), a traction control system (TCS) and a tire pressure monitoring system (TPMS).

All Forte models also come well-stocked with a long list of standard amenities, starting with a standard AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities with three months complimentary service2. Also standard on all models is an auxiliary audio input jack and USB port for connecting personal MP3 players as well as Bluetooth®3 wireless technology and connectivity with steering wheel-mounted controls, which enables hands-free operation for all compatible mobile phones.

– By: Stephen Calogera