FoMoCo’s focus on quality is paying off as the automaker announced today that the resale value of its vehicles grew 23 percent in the past year alone, outpacing the industry average by 4 percentage points. Ford said that warranty repair rates on its vehicles have declined by an average of more than 40 percent globally in the past three years.
The Dearborn automaker said that Ford, Lincoln and Mercury vehicles’ initial quality in the U.S. has improved for five straight years and that vehicles now have the fewest number of defects of any full-line manufacturer.
For example, on average, the redesigned 2010 Ford Taurus is selling 50 percent higher at auction than the 2009 Taurus after one year in service. Similarly, the 2010 Ford Fusion V6 was up 26 percent at auction than the 2009 model after one year in service.
“Wholesale price performance was extremely strong throughout 2009, and during this period Ford, Lincoln and Mercury products matched or exceeded the performance of the overall market,” said Tom Webb, chief economist, Manheim Consulting, the world’s largest provider of automotive remarketing services. “And, in 2010, Ford products have outperformed the overall market, especially in the increasingly important segments of compact cars, midsize cars and crossover vehicles.”
– By: Omar Rana