Jaguar hopes 2010 XJ sedan will boost sales in 2010

The Jaguar XJ is ready to go on sale next month in the United States, U.K., China and Germany – the first time ever the brand has launched a vehicle simultaneously in four major markets, said Mike O’Driscoll, managing director of Jaguar Cars Ltd.

The company is counting on the XJ sedan to boost sales by as much as 50 percent in 2010. It hopes that the XJ will increase sales to 75,000 units this year. Jaguar sales fell 21 percent last year to 51,855 worldwide. U.S. sales were down 19 percent to 11,955 units.

Before the XJ, Jaguar dealers were relying primarily on the XF sedan, which went on sale in 2008. Prices for the base 2010 Jaguar XJ will start at $71,650.

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– By: Stephen Calogera

Source: Automotive News (Subscription Required)