General Motors told its dealers earlier this morning that it is shutting down its Hummer brand for good. After a possible sale to Tengzhong Heavy Industrial Machinery failed to receive Chinese government approval in February, GM said it will consider other offers for the SUV brand.
After failing to come to terms with other offers, GM has decided to move forward with closing the brand, Hummer spokesman Nick Richards said. Jim Bunnell, GM’s general director of network support, broke the news to dealers during a conference call this morning.
Hummer CEO Jim Taylor will retire effective immediately.
Hummer has 153 stores in the United States. To clear out the remaining 2,200 new Hummers in stock, Richards said Hummer will run incentives through the end of this month.
– By: Stephen Calogera
Source: Automotive News (Subscription Required)