Findings from a recent Bloomberg National Poll show that American are turning away from Toyota after the Japanese automaker’s unintended acceleration woes forced it to recall more than 8 million vehicles worldwide. On the other hand, the poll found that FoMoCo is the most popular vehicle manufacturer.
According to Bloomberg, more than four in ten Americans say they “would definitely not buy a Toyota” vehicle. The brand is viewed unfavorably by 36 percent of those surveyed, the highest negative rating in the poll.
Ford is seen favorably by 77 percent of those surveyed, coming in ahead of Honda (which was at No. 2) by seven percentage points. General Motors has a positive rating of 57 percent.
“In the short term, they need to focus on the people that have recently changed their minds about the company,” said Rebecca Lindland, an auto analyst at IHS Global Insight in Lexington, Massachusetts. “In the long term, it could be quite different. It depends on how much they”ve alienated the people that are, say, under 40.”
– By: Stephen Calogera