Starting next month, Fiat SpA will start taking over sales and service for Chrysler, Jeep and Dodge brand vehicles in 11 European countries in a process that will begin in Italy and take a total of two years to complete. Fiat will slowly replace Chrysler’s former partner, Daimler AG, in providing support services for Chrysler vehicles.
The company’s financial arm has already replaced Daimler in providing financial services for Chryslers in Europe.
Within the next 18 months, activities and employees of the Chrysler’s national sales companies across Europe will be transferred to Fiat’s national sales companies.
“About 400 Chrysler European employees will move over time to Fiat,” a Chrysler spokesman told Automotive News Europe.
Fiat will eventually become the sole distributor of Chrysler brands in Europe. It will announce plans to integrate Chrysler’s European dealers to its own distribution network on April 21.
– By: Stephen Calogera
Source: Automotive News (Subscription Required)