Chrysler appoints Laura Soave to head Fiat brand in North America

Chrysler announced today that it has appointed Laura J, Soave to serve as the Head of the Fiat Brand for North America. Chrysler said that Soave will lead the reintroduction of the Fiat Brand in North America, which will begin with the Fiat 500 – meaning we will most likely see other Fiat models make it over to the stateside.

“Laura joins Chrysler with extensive experience in automotive marketing,” said CEO Sergio Marchionne. “Her rich background will serve as a springboard for reintroducing the Fiat brand when it takes to U.S. and Canadian roads this December after more than a 25-year absence. This truly iconic car exemplifies Italian style, technology and passion, and offers something more. The 500 heralds a new vision of technology”s role in sustainable mobility.”

Soave will be responsible for profit and loss for the Fiat product portfolio in North America and will report directly to Marchionne.

Soave came to Chrysler over from from Volkswagen of America where she was recently the General Manager of Experiential Marketing leading to consumer marketing initiatives.

– By: Omar Rana