Aston Martin looking to offer customers one-off models

Want your Aston Martin Rapide as a shooting brake or as a convertible? Well, if you have the money and the imagination, you can probably get one in a couple of years. Speaking to AutoExpress at the 2010 Geneva Motor Show, Aston Martin design director Marek Reichman said that he wants to set a new standard for personalization of Aston vehicles.

He said that he is working on creating a team of engineers and designers that could build virtually any model a customer can dream of, as long as it goes with Aston Martin’s philosophy.

“There is much more choice in the world,” Reichman said, “so our cars need to be much more personal. For example, each Rapide requires 200 man hours of work to create. We have a total of 11 stitching options for the interior ““ and drivers can choose from a huge color palette.”

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Reichman also said that to make sure the process runs smoothly, there are very few machines involved in the production of the vehicle.

“With the One-77 we have taken this philosophy a step further. It is a car built around a stationary chassis, not while it moves along a production line. This means that if we need to, we can swap shapes, interiors, engines or wheels without destroying the production process. It offers us infinite possibilities.”

– By: Kap Shah

Source: AutoExpress