General Motors announced today that Cadillac will give Europe another shot by resuming distribution, undoing a move made last year when its western European distributor, Kroymans Corp., collapsed.
“Europe is an important market for Cadillac,” said Bryan Nesbitt, Cadillac general manager. “Re-establishing distribution of our premium offerings is good news for those who seek import exclusiveness”
Cadillac’s onslaught will start at the 2010 Geneva Motor Show with the CTS Coupe, which will go on sale in the U.S. this summer and in fall in Europe. The CTS-V Coupe will follow late in 2010.
In Geneva, Cadillac will also showcase the CTS Sport Wagon, CTS sedan, CTS-V sedan and the SRX crossover. While the CTS Sport Wagon will be available as a 2011 model year in Europe, the CTS sedan and CTS-V are available for sale now. The SRX will also go on sale in Europe with model year 2011.
The Cadillac Escalade Hybrid will also be shown in Geneva, although no details on its European launch were given.
2011 Cadillac CTS Coupe:
– By: Omar Rana