It seems like Sergio Marchionne has finally made up his mind on bringing the Alfa Romeo brand to the United States. According to a Chrysler Group spokesman, remarks made by CEO Marchionne in Toronto say that Alfa should be here by 2012.
“I’m a lot more confident now that Alfa Romeo will reconstitute a product offering that is acceptable globally, and more in particular in the United States and Canada,” Marchionne was quoted as saying Friday. “There is a strong likelihood that the brand will be back here within the next 24 months,” press reports said.
Alfa, which left the U.S. in 1995, was announced to make a comeback in 2003 as a part of an alliance between Fiat SpA and General Motors. However, plans were put on hold after the partnership dissolved, and subsequent statements from executives indicating that a return won’t bear fruit.
– By: Omar Rana
Source: Automotive News (Subscription Required)