FoMoCo announced in Dec. 2009 that it had more than 1,000 reservations for the 2010 Ford Fiesta six days after launching a new Web site that allows consumers to build, price and reserve the compact hatchback. Last week, FoMCo confirmed that it now has 6,000 reservations, with half of them from non-Ford customers and more than 100,000 handraisers showing interest in the new fuel-efficient Ford.
“The Reservations program is providing Ford with a better understanding of consumer preferences, Ford said in a statement. “Nearly 60 percent of customers are opting for high series models, and 65 percent are choosing the five-door hatchback. Among the top three color choices are Blue Flame and Lime Squeeze.”
“People saw the Fiesta come to life through the Fiesta Movement, a program where 100 young trendsetters drove a European-spec Ford Fiesta for six months, which created tremendous interest for the vehicle,” said Sam De La Garza, Fiesta brand manager. “That interest now has translated into 6,000 reservations from interested consumers who can build and price their Fiesta.”
Fiesta reservations can be made by visiting www.fordvehicles.com/2011fiesta or by texting “reserve” to 4Ford on an iPhone or BlackBerry.
Refresher: The 2011 Ford Fiesta is powered by a 1.6L DOHC 4-cylinder engine making 119-hp with a peak torque of 109 lb-ft. It is estimated to deliver best-in-class highway fuel economy of 40 mpg. Pricing for the 2011 Ford Fiesta starts at $13,320.
2011 Ford Fiesta:
– By: Omar Rana