Chrysler execs tell dealers to hold on for new products, will offer incentives on old models

Chrysler Group LLC dealers recently left the first large meeting with the company’s new management team encouraged by the executives’ commitment to reviving the struggling Auburn Hills automaker. Nonetheless, many are still concerned about surviving the lack of new products coming from the company.

During the meeting, held at the National Automobile Dealers Association annual convention, Chrysler executives did not push dealers to buy new cars; rather, they reinforced the company’s intention to stop producing excess units of poor-selling vehicles. They said that the poor selling models will later need to be loaded with high incentives to get them out of the door.

The executives urged dealers to hold on for new products.

“We’re the toughest fighters. We’ve always been three or four (in the marketplace). We’ve never been spoon-fed,” said Chuck Eddy a Chrysler, Dodge and Jeep dealer in Youngstown, Ohio. “We have to fight for every piece of ground. There’s light at the end of the tunnel, I just don’t like the length of the tunnel.”

– By: Stephen Calogera

Source: Detroit News