Chevrolet Malibu is losing its appeal, ignored in GM’s new marketing

The Chevrolet Malibu is losing its appeal, and it’s not because the model is getting old (well, it could be a part of it), but because it is getting ignored by General Motors.

When the redesigned Chevrolet Malibu went on sale a couple of years ago, it was a breakthrough car for General Motors Vice Chairman Bob Lutz. When the model was first introduced, the sedan sold much better than the outgoing model, however, sales are now starting to disappoint.

The Chevrolet Malibu finished 11th among the top-selling vehicles last year, according to data by Autodata. It came in behind the Honda Accord, Toyota Camry, Nissan Altima and the Ford Fusion.

Lutz says that there’s nothing wrong with the Malibu, rather, it’s about the marketing. The Chevrolet Malibu was introduced with a lot of backing, but is now largely ignored in GM’s new marketing plan as it moves to other products.

– By: Stephen Calogera

Source: Drive On