Despite recalls, Toyota Prius owners stay loyal to the hybrid

Amid the braking recalls for the Prius, owners of the Toyota vehicle say that they still love their iconic hybrid. Many are saying that the recalls have raised some concerns, but not enough to make them fall out of love with their fuel-sipping cheese wedge. says that hundreds of Toyota Prius owners wrote to the website this week saying that they were staying loyal to the Prius despite recent recalls for a braking issue.

Nonetheless, some said their loyalty had been tested by the growing number of safety issues that Toyota is having. According to David Cole, chairman of the Center for Automotive Research, Prius owners tend to be devoted to the brand, but safety concerns trump all others.

“Prius has had very good loyalty, yeah, but this is the kind of thing that can literally destroy that loyalty,” Cole said.

Toyota yesterday declined to accept a Japanese government energy efficiency award given to the Toyota Prius, saying it was not appropriate.

– By: Kap Shah

Source: MSNBC