In hopes to move its brand further upscale, Audi is going to aim at selling its high-end sedans in the United States. At the launch of the 2011 Audi A8, Audi of America’s President Johan de Nysschen said that he expects the A8 sedan, A6 sedan and the upcoming A7 four-door coupe to account for 25 percent of U.S. sales within 5 years.
Last year, the A8 and A6 accounted for 10 percent of Audi’s volume last year.
“The A4 is now our center of gravity and half of our sales,” said de Nysschen. “If you have a higher presence in the high end, your brand will be perceived as more powerful, and it drives your profile.”
de Nysschen wants the compact A4 to represent about 40 percent of Audi’s sales. Last year, Audi sold 82,716 vehicles in the United States.
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2011 Audi A8:
– By: Stephen Calogera
Source: Automotive News (Subscription Required)