Toyota dealers learned in a letter sent out late last night that they will each be receiving a check for up to $75,000 in order to regain consumer trust in the wake of the recent safety recalls.
“Within the next several days, you will receive a check from us (no strings attached) with a simple request — ‘do the right thing on behalf of Toyota customers’,” Toyota group vice president Bob Carter said in the letter to dealers that was sent late Tuesday and obtained by the Associated Press.
In the letter, Carter thanked dealers extending service hours and providing services, and made some suggestions to even further improve service.
Those dealers who moved less than 500 cars last year will receive $7,500 and those who moved more than 4,000 will receive $75,000. Toyota”s American dealer network covers approximately 1,200 dealerships.
Carter has also mentioned that the company is considering other marketing strategies to win back consumer”s confidence, but did not elaborate as to what they might be.
With the resuming of sales on the eight suspended models set to begin, ToMoCo may have to offer purchase incentives on those eight models to jump start the flow of inventories, but no official programs have been announced as of yet.
-By: Stephen Calogera
Source: Detroit News