Chevrolet has just dropped its catchy tagline – “An American Revolution,” which it has been using since 2003.
The campaign had a grand launch on Dick Clark’s Rockin’ New Year’s Eve program with a spot produced by Hollywood director Michael Bay featuring the song “Magic Carpet Ride” by Steppenwolf. It was as “all-American” as you could get.
What’s the reason for the drop? “There’s not really an all-new theme,” Chevy General Manager Jim Campbell told Automotive News. “It’s really communications focused at those target customers.” Meaning, instead, Chevrolet will just use the brand names as the tagline.
You can check out the great commercial that started it all after the jump. And if you’re a Michael Bay and Transformers fan – you’ll see a lot of “AutoBot” touches in the commercial.
– By: Omar Rana