Chrysler considers dropping Sebring badge, thinking of new name
Hoping to get rid of some bad opinions from its rocky past, Chrysler is considering changing the name of its mid-size passenger vehicle – the Chrysler Sebring. The Sebring is scheduled to be amongst the nine vehicles that Chrysler Group LLC will significantly upgrade this year.
As WardsAuto points out, a competitive mid-size vehicle is very critical to the success of a mass-line automaker. That is why Chrysler designers and engineers have completely torn apart the Sebring and are starting from the ground up. So much so, that they are considering a new name for the car.
When the revised model is launched in the fourth quarter, “you”ll see a completely different animal.” CEO Sergio Marchionne said. “Actually, we were having a discussion about what name this animal should have.”
Do you have any suggestions? Drop them in the comments section below.
– By: Omar Rana
Source: WardsAuto
