Fiat had planned on reintroducing Alfa Romeo back to the U.S. market as part of the brand’s centenary celebrations later this year. According to Fiat / Chrysler CEO Sergio Marchionne, plans have now been put on hold.
Speaking at the 2010 Detroit Auto Show, Marchionne said that Alfa must first prove it has “a right to exist as a separate brand” before being expanded into other markets.
He said that if Alfa Romeo could not make a good product and business case for the North American market, it would remain a Euro-only brand.
– By: Kap Shah