Question of the Day: If you’re between the ages of 20 to 40, would you buy a Buick?
Over the weekend, I had a little debate with a friend on why Buick’s have gotten better and should be more attractive to the younger crowd. However, I couldn’t seem to get the image of very old people driving the same car he would if he were to buy a Buick.
As reported earlier this morning, Buick’s new boss Brian Sweeney, is looking for ways to attract younger buyers to Buick vehicles. Currently, the average age of a Buick shopper is 70 while the average age of a U.S. car buyer is 52. However, a third of the buyers of the 2010 LaCrosse (see our review here) are 55 or younger.
Next year, Buick will add the 2011 Buick Regal sedan, of which a high-performance GS version is expected to debut at the 2010 Detroit Auto Show next month.
With that in mind, and if you’re between the ages of 20-40, would you buy a Buick LaCrosse, Enclave or Regal.
Let us know your thoughts in the comments section below and give Sweeney Todd some tips on how he can attract younger buyers to Buick.
– By: Omar Rana